Prof. Eileen Fischer, the eminent marketing researcher at the Schulich School of Business, talks about her research into the roles that emotional work plays in creating and sustaining alternative markets. These are those local markets that offer an alternative to mass market consumer capitalism. They bring together local producers and local consumers in an effort to build community and help save the planet. If you've ever wanted to "shop local," you'll be surprised to learn how much emotional effort it takes to keep things running.

Hosted and produced by Cameron Graham, Professor of Accounting at York University. Podcast or Perish is produced with the support of the Schulich School of Business. Visit our website at podcastorperish.ca.