Culture and fear erode brand loyalty among consumers, and that means businesses need to be more nimble to morph with the changes.

Jayme Soulati believes 2016 to be The Year of Fear, and why do you think that is?

There are too many tumultuous market indicators pointing toward a rocky year.

The world is truly at war, and it causes concern among companies and customers alike.

The sentiment and perspective of consumers and consumer behavior, econometrically speaking (look for that word early on on the show!) are in the dumps.

So, what's a company to do?

In this episode of the Heart of Marketing podcast, John Gregory Olson introduces the 5 Pillars of Heart Marketing. It's the new philosophy to live by, so do take a listen and incorporate a few into your business!

Resources

Billy Delaney's Fresh-Oil podcast with Jayme Soulati

Marketing Predictions In the Year of Fear 2016