In today's episode I talk about the updates to Instagram's algorithm. Social media algorithms are changing constantly and it's hard to keep up, so I felt it was time for an update given that a lot of the information in my previous episodes about Instagram will be out of date. Here are some of the key takeaways from this episode:

• Algorithms are constantly changing
• The possible changes to the hashtag limit
• Original content is favoured over shared/repurposed content
• The risk of banned hashtags and shadow-banning
• The importance of reels and stories
• What is classed as good engagement?

Find the show notes and any links to recommended tools and books here.