Key Takeaways:

1. Tech startup life isn't as glamorous as TV, movies, and social media make it out to be because it's really HARD to take a company from inception to a behemoth in the industry.
2. Niches makes riches. You've got to focus your marketing efforts and not try to be all things to all people early on in your company's history.
3. There is no excuse for bad marketing anymore. There is more than enough data available to help you make informed decisions.

Full Shownotes: https://www.lumavate.com/podcasts/niches-make-riches/