Less is more. We hear this phrase all the time, and it gives us this sense that taking things away or reducing complexity is a good thing. However, recent research suggests that people have this natural tendency to lean into any problem with a more addictive mindset.

A lot of people do it probably because it works out just fine. But now that you’ve recognized this additive bias and if you want to amp up your game, you can boost your creative output using a subtractive approach. 

In this episode, I'm going to explain the background of this research and what it means for you day in and day out if you want to be a better thinker, and more creative.  

In this episode you’ll hear:

1. An look into the study’s abstract
2. A default to searching for additive transformations and overlooking subtractive transformations
3. What does this mean for you personally? 
4. The SIT Subtraction Technique 
5. Ways to improve customer journey through subtraction

Resources from this episode:

Downloadable scorecard to rate your idea

 

Research: People Systematically Overlook Subtractive Changes

https://www.nature.com/articles/s41586-021-03380-y  

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