Copy That Pops: Writing Tips and Psychology Hacks for Business

052 – The REAL Story Behind the EOFire with John Lee Dumas [Book Influencer Mini-Series]


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Happy New Year's Eve! My last episode of the year is epic. I have the King of Podcasting on... John Lee Dumas!

He drops some value-bombs about episode scripting and question asking for podcast interviews. He dishes valuable insight to dominate your niche and grow an audience eager for your content.

And, Happy Birthday today to Brandon T. Adams!

A few exciting highlights include:

  • How EOFire was created (Hint: it was originally called Entrepreneur On Fire and we talk about why he made the change to the shortened version and what were the pros and cons of this change)
  • Selecting questions for your podcast interviews
  • Understanding your target audience and providing meaningful content
  • Using anchor points to repurpose interview content
  • Sending an email pitch to a potential guest
  • Optimizing your copy to be found in search engines
  • Growing an engaged audience

Shownotes for The REAL Story Behind the EOFire with John Lee Dumas [Book Influencer Mini-Series]

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Copy That Pops: Writing Tips and Psychology Hacks for BusinessBy Laura Petersen, M.A.E.D.

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