In his This is Marketing book, Seth Godin breaks down for us why all critics are right. He also drops a very interesting stat about the amount of people that gave the bestselling book, Harry Potter a 1-star review and what you can learn from it for your own offers.

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1) If you don't have This is Marketing yet, you can grab it here:

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2) To check out the current book pick for the Beyond the Book club, visit the website here:

http://www.sarahlynnco.com/beyondthebook

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