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052 Three New Ways to Write a Headline (and When to Use Each)
Which desire you lead with in your headline matters. Get it wrong, and even the greatest copy won t matter. Get it right, however, and the world will beat a path to your door. See, your headline is the bridge between your customer and your product. And there are basically three ways of channelling that desire... Listen to episode
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By Rainmaker.FM: The Digital Marketing and Sales NetworkWhich desire you lead with in your headline matters. Get it wrong, and even the greatest copy won t matter. Get it right, however, and the world will beat a path to your door. See, your headline is the bridge between your customer and your product. And there are basically three ways of channelling that desire... Listen to episode