“64% of those surveyed, of the generation Z, are prepared to pay more for a product or service that is sustainably aligned.”

Source: True Gen: Generation Z  and its implications for companies.

In this week’s episode of the Future-Proof Your Business podcast, I’m discussing the change in consumer and employee behaviour towards businesses and brands.

I talk about how people’s expectations are changing, and what they are looking for from your brand, including;

• purpose,
• substance,
• provenance, and
• positive realism.

We explore tangible ways to connect with more people who are the right “fit” for your business and unpick what that actually means. And look at more ways to become a powerful magnet and stop being the world’s “best kept secret”. 

Resources

• Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop
• https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.
• Buy my book here
• Join me in my membership The Future-Proof Club here -
• The Future-Proof Club
• Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening
• Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme

Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook