Podcasting can attract and sell to your ideal client and establish you as the expert before you even meet. Jason Bay built a coaching and consulting business, GenY Success, based on the strategy using podcasting to win clients.

In this episode, Jason shares why his podcast is an effective lead generation tool and the critical strategy behind starting a podcast that will reach your perspective clients and turn them into leads. The secret, a common theme for Freelance Transformation, is first identifying and reaching out to your ideal client.

http://www.freelancetransformation.com/episode52