In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias continues her seven-part series inspired by the launch of her new eBook, "Top 25 Marketing Mistakes Your Small Business Must Avoid to Thrive." This episode focuses on the critical distinction between branding and marketing, offering listeners a comprehensive guide to crafting messages that resonate deeply with their audience.

Despina passionately explains the essence of branding as the emotional connection and identity of a business, while marketing is the action that communicates this identity to the world. She shares personal insights from her journey with the Institute of Excellence, inspired by Maya Angelou's quote about the lasting impact of how you make people feel, which serves as a guiding principle in her work.

Listeners will discover how iconic brands like Apple, Nike, and Disney masterfully combine branding and marketing to create unforgettable experiences. Despina also emphasises the importance of personal branding, illustrating how it aligns with business values through examples of influential figures like Oprah Winfrey, Richard Branson, and Elon Musk.

The episode encourages tourism professionals to reflect on their personal and business brands, ensuring they align to build trust and authenticity. Despina provides actionable steps to craft a message that bridges branding and marketing, urging listeners to define their core values and communicate consistently across all platforms.

Join Despina in this empowering discussion to learn how to harness the power of branding and marketing, creating lasting connections and standing out in a crowded marketplace. Don't miss the opportunity to download the free eBook and prepare for an exceptional 2025!

  01:37 - The Essence of Branding 03:12 - Marketing: Bringing Your Brand to Life 04:01 - Iconic Brands and Their Strategies 05:41 - Personal Branding: Brand You 08:21 - Building Trust and Credibility 08:48 - Famous Examples of Personal Branding 10:03 - Aligning Personal and Business Brands 11:28 - Crafting a Resonant Message 12:53 - Defining Core Values and Principles 13:24 - Understanding Your Audience 13:38 - Consistency Across Channels 14:04 - Actionable Branding Challenge  

 

Connect with Despina Karatzias:

Website: Institute of Excellence

LinkedIn: Despina Karatzias

Instagram: @despinakaratzias

 

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Facebook: Institute of Excellence | Tourism Hub Podcas

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Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.

Stay true to your brand and ignite excellence in everything you do!