On this episode, I’m joined by the Director of Digital Marketing at Act-On to discuss how Act-On helps you rethink marketing automation.

As the Director of Digital Marketing at Act-On, Linda supports overall lead generation goals with strategic planning, content creation, and analysis of campaign effectiveness.

Founded in 2008, Act-On is the marketing automation tool used by over 3000 companies, including Xerox, Hoopla, the ASPCA, and NYU.

For full show notes, visit http://earnworthy.com/053