Phoebe Assenza is the founder of New York City, based, Rhetorica Creative - a branding agency focused on creating cutting edge content and messaging for top fintech brands. Phoebe has helped shape the brand narrative for the likes of Weight Watchers, JP Morgan Chase, and Nova Credit. Phoebe sits down with Chris to share how she learned the art of storytelling from a young age and how content plays an integral role in building successful brands.