Even in these unprecedented times that we’re all collectively experiencing, there’s still an opportunity to find beauty in every moment. Today I brought on Audrey Woolen. Audrey is the founder and creative behind Urbanic Paper Boutique. In this episode, we talk about how she got started in the stationery industry and decided to start her business. She shares her biggest hiring mistake (and what she learned from it). Audrey and I discuss her journey of navigating her business through the pandemic and what she’s learned from having to pause. You’ll hear how she’s handing business projections and how her relationship with her customers has evolved through this crisis.

What’s in this episode:

• How Audrey got into stationery and started her business
• Making the decision to shift her career into this passion
• Figuring out your path as it unfolds
• A huge mistake Audrey made in hiring the wrong person
• The flood of encouragement she received after posting a GoFundMe to get her business through the pandemic
• The new relationship she’s developed with her customers through this crisis
• Why now is the time for people to support small businesses
• Rethinking how you want to live 
• How Audrey’s handling her business projections now
• The silver lining that she’s found with the collective pause

About Audrey:With an eye for design and a heart for paper, Audrey Woollen is the creative behind the Urbanic brand, building a community for paper and design enthusiasts. Sourcing the best-of-the-best from makers all over the world, she has successfully blended modern style and vintage charm.

She serves as a consultant for emerging and established lines, and has given dozens of talks and seminars throughout both the US and Europe. Audrey has been a board advisor at the National Stationery Show, a judge for the Louie Awards for PaperFest London and is on the editorial board for Stationery Trends Magazine. She is a working momma with a creative vision and considered an industry leader in the stationery community.

 

Connect with Audrey:Website | Instagram | Facebook 

 

Hope you’ve enjoyed this episode! Would love to hear from you. What is one thing you can do with the wisdom and guidance you’ve extracted from this episode to make a positive and lasting change in your own life? Connect with me on social media. You can find me @amytangerine on Instagram, YouTube, Facebook and pretty much anywhere. If you’re enjoying this podcast, please rate and review on iTunes, subscribe wherever you listen to podcasts and let your friends know about it too! The more we spread the creativity and happiness that comes from pursuing our passions, the better off our amazing community will be. Hope you feel uplifted, energized and inspired. You are awesome! I’m Amy Tangerine encouraging you to embrace the fullness of your life!