More Than Social Podcast

054: How to Nurture Leads with Email Marketing


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Learn how to nurture leads with email marketing. I've seen firsthand the results email marketing can really produce for your business. And I know that the most important aspect of any business is lead nurturing. Personally, I find a lot of people continuously push sale after sale to try to grow their business. And that's why they don't see the results they're looking for with emails.  In this episode, I'm going to show you a simple five-step strategy that you can use to nurture leads with email marketing and automation.   We talk about: 
  • [2:55] How to collect email addresses and put them into an autoresponder
  • [4:35] Creating a lead nurturing campaign 
  • [6:25] Writing emails that provide value to your leads
  • [8:20] Two ways to personalize emails 
  • [10:10] Testing, tracking and measuring your email performance 

Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
  • How to Build a Laser-Targeted Email List
  • Episode 1: Who Are You Talking To in The Digital Space
  • Episode 24: Top 10 Freebies to Generate Leads

  Connect with me
  • Website - https://lisaanne.ca 
  • Instagram - https://www.instagram.com/LisaAnneCoaching
  • Facebook - https://www.facebook.com/LisaAnneCoaching
  • YouTube - http://www.YouTube.com/LisaAnneCoaching 
  • LinkedIn - www.linkedin.com/LisaAnneCoaching 
  • Facebook Group -  www.facebook.com/groups/MoreThanSocial

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More Than Social PodcastBy Lisa Anne