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054: Stop Copying Funnels That Aren’t Built for You
Welcome to Thank You For You—the show where we get real about what it means to run a business without losing yourself in the process. I’m Erin Lindstrom, strategic advisor, sales nerd, and Founder of Commonwealth Co.. I help values-driven entrepreneurs build businesses that grow with integrity, sustainability, and a little bit of magic. Grab my free guide to writing a masterclass script that actually converts at this link, and learn more about my work at erinlindstrom.com.
In this episode, I’m breaking down a pattern I see all the time: entrepreneurs making strategic decisions based on what they think is working for someone else. I’m calling out the trap of funnel envy (with love), sharing why that approach rarely works in the long run, and offering a grounded alternative based on your actual goals, needs, and context.
- Mimicking someone else’s funnel doesn’t guarantee you their results.
- What looks like success from the outside might not feel successful on the inside.
- Just because you need money fast doesn’t mean you should copy what’s trending.
- Your strategy should support your life—not just your launch.
- You get to build a business based on your strengths, values, and desired experience.
- 00:00 Introduction and Personal Background
- 01:10 The Problem with Copying Business Strategies
- 02:53 Building a Business from the Ground Up
- 07:20 Understanding Your Audience and Offer
- 15:01 Monetizing Your Skills and Services
- 18:27 The Importance of Clarity in Business Goals
- 19:16 Understanding Financial Needs and Realities
- 21:08 Building a Stable Bridge to Success
- 22:31 Personal Stories and Motivations
- 26:47 Creative Solutions for Business Growth
- 34:45 Final Thoughts and Takeaways
Links & Resources:Erin’s Website
Commonwealth Co.
If you enjoy this episode please leave a 5 star review!
And if you need any sales/growth support, reach out to [email protected]
More info about working together at erinlindstrom.com
Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!
View all episodes
By Erin Lindstrom
5
77 ratings
Welcome to Thank You For You—the show where we get real about what it means to run a business without losing yourself in the process. I’m Erin Lindstrom, strategic advisor, sales nerd, and Founder of Commonwealth Co.. I help values-driven entrepreneurs build businesses that grow with integrity, sustainability, and a little bit of magic. Grab my free guide to writing a masterclass script that actually converts at this link, and learn more about my work at erinlindstrom.com.
In this episode, I’m breaking down a pattern I see all the time: entrepreneurs making strategic decisions based on what they think is working for someone else. I’m calling out the trap of funnel envy (with love), sharing why that approach rarely works in the long run, and offering a grounded alternative based on your actual goals, needs, and context.
- Mimicking someone else’s funnel doesn’t guarantee you their results.
- What looks like success from the outside might not feel successful on the inside.
- Just because you need money fast doesn’t mean you should copy what’s trending.
- Your strategy should support your life—not just your launch.
- You get to build a business based on your strengths, values, and desired experience.
- 00:00 Introduction and Personal Background
- 01:10 The Problem with Copying Business Strategies
- 02:53 Building a Business from the Ground Up
- 07:20 Understanding Your Audience and Offer
- 15:01 Monetizing Your Skills and Services
- 18:27 The Importance of Clarity in Business Goals
- 19:16 Understanding Financial Needs and Realities
- 21:08 Building a Stable Bridge to Success
- 22:31 Personal Stories and Motivations
- 26:47 Creative Solutions for Business Growth
- 34:45 Final Thoughts and Takeaways
Links & Resources:Erin’s Website
Commonwealth Co.
If you enjoy this episode please leave a 5 star review!
And if you need any sales/growth support, reach out to [email protected]
More info about working together at erinlindstrom.com
Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!