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055 \\ Do couples say you're "too expensive"? Here's how to market to brides who won't care about the cost!
Are you getting the "wow, you're so expensive / out of my budget" response from your couples more than you'd like?
This is the WORST to hear, because it pretty much confirms one of our biggest fears as a wedding pro: We're charging too much, and no one wants to hire us because we're too expensive - so we better reduce our rates. Right?
WRONG!!
There are some very understandable reasons why your leads think you're too expensive - and what it all boils down to are these two things:
-
Couples have no idea what things cost for a wedding, so everything seems too expensive; and
-
They don't understand your value yet.
The good news is, these are very fixable problems! In today's episode, I'm sharing with you how to respond when you get the "you're too expensive / out of my budget" line from leads, so you can feel more confident responding (and closing them) when you hear it...without reducing your rates!
Learn - > www.bookmorebrides.com/
Connect - > [email protected]
Community - > www.facebook.com/groups/bookmorebridescommunity
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By Kate Storey | Marketing Strategist, Brand Clarity Coach, Messaging Mentor
5
2727 ratings
Are you getting the "wow, you're so expensive / out of my budget" response from your couples more than you'd like?
This is the WORST to hear, because it pretty much confirms one of our biggest fears as a wedding pro: We're charging too much, and no one wants to hire us because we're too expensive - so we better reduce our rates. Right?
WRONG!!
There are some very understandable reasons why your leads think you're too expensive - and what it all boils down to are these two things:
-
Couples have no idea what things cost for a wedding, so everything seems too expensive; and
-
They don't understand your value yet.
The good news is, these are very fixable problems! In today's episode, I'm sharing with you how to respond when you get the "you're too expensive / out of my budget" line from leads, so you can feel more confident responding (and closing them) when you hear it...without reducing your rates!
Learn - > www.bookmorebrides.com/
Connect - > [email protected]
Community - > www.facebook.com/groups/bookmorebridescommunity