Evangelism is always most effective when you take time to study and immerse yourself in the culture and community where you are serving. We often think of that when discussing overseas ministry, but the same can be true in cultures that look a lot like yours on the surface. Even when you have similarities in skin color and language, ministering in a big city looks considerably different from a healthy church in small, rural communities. 

Today we talk with Ron Klassen, the executive director of Rural Home Missionary Association. Ron has decades of experience leading churches in small, rural communities, including an MB church in Oklahoma. We all fight the “grass is always greener” syndrome where we wish we had more money, better buildings, etc., but there are some unique and valuable opportunities that come with leading in small towns. Whatever the size of your church, Ron has valuable insight to share about finding unique strengths in your community that can lead to effective ministry.