There are many instances where a name change for your business is inevitable or an improvement toward achieving your goals. It could be a minor technical change, or it could be a complete overhaul.

Even though it might sound intimidating, there are a lot of reasons you may want to change your brand name, all of which come with great benefits as well as challenges.

Change is difficult for most people in general, so these things have to be handled with great care and intentionality.

In today’s show, we’ll talk about how to bring your audience along with a name change and how to communicate your plans effectively.