Join hosts Matt Fletcher and Jack Warne as they discuss the latest digital marketing news and trends.

In this week’s episode, we discuss Google's new Demand Gen tool, the future of shoppable TV ads, the content that appears at the top of Google the most, and the new Google Ads Certification requirements.

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Thank you to James Dawkins for editing the pod each week.

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Links to this week’s topics can be found below:

New: Google Ads Certification Requires You To Record Yourself Taking The Test

https://www.seroundtable.com/google-ads-certification-recording-36244.html

11 GA4 training courses to help confused marketers

https://searchengineland.com/ga4-training-courses-help-confused-marketers-428935

Blogs appear most often in top Google positions

https://searchengineland.com/blogs-top-google-positions-study-433630
The future of shoppable TV ads? It isn’t QR codes

https://www.marketingdive.com/news/future-of-shoppable-tv-ads-not-qr-codes/695648/

Demand more from social with AI-powered ads

https://blog.google/products/ads-commerce/demand-more-from-social-with-ai-powered-ads/

https://www.marketingdive.com/news/google-ai-demand-gen-ad-campaign-product-rollout/696407/