Depending on your personality, strategic planning can feel scary or energizing. 

We feel scared to move out of our comfort zone and go for our big, ambitious goals. Yet we feel energized, because those big ambitious goals could become a reality. 

There are many philosophies on how to strategically plan, but Jessica Mae Stafford, Chief Vision and Brand Officer of The Bottom Line CPA and cofounder of ProfitHERO, keeps hers simple: “What works best for you is what’s going to work.”