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055: Why it Pays to Make Your Customer’s Life Easy
“Usability” is a buzzword that gets tossed around a lot in today’s marketing and design realm. Why then do so many subscription-based websites purposefully make it difficult to buy (and cancel)? The main points we’ll cover: Make it easy to buy A story from Jeff Goins Making it easy to unsubscribe or cancel Treehouse and […]
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By Thomas McGee“Usability” is a buzzword that gets tossed around a lot in today’s marketing and design realm. Why then do so many subscription-based websites purposefully make it difficult to buy (and cancel)? The main points we’ll cover: Make it easy to buy A story from Jeff Goins Making it easy to unsubscribe or cancel Treehouse and […]