Connecting with people online is primarily a visual endeavor, full of color, images, video, and words. If someone is on your website, there’s a good chance they’re experiencing it visually.

This isn’t limited to online experiences, either.

Brick-and-mortar shops and retail businesses thrive on trying to catch your attention a thousand different ways when you come into the store, attempting to use clever marketing tactics and “color psychology” to sway you into buying.

There’s enough on this subject to dedicate entire college courses to it, so today we’re going to be talking about some basic principles and why you should take extra care when choosing colors and images to represent your brand.