In this highly polarized world, brands are asked to take a stand on political and social issues. Appealing to everyone is no longer a viable option. In this episode, we explore how brands can take a stand and attract the right audience in the process.

056 Why brands to be relevant need to take a stand with Professor Henry Navarro

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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056 Why brands to be relevant need to take a stand with Professor Henry Navarro

056 Why brands to be relevant need to take a stand with Professor Henry Navarro