Gambling advertising remains in the spotlight, with 2024 set to see increased restrictions put in place by regulators across Europe. With inevitable changes on the horizon and the need to deliver increased responsible messaging in a safer manner, we could see operators further embrace advanced advertising solutions to deliver brand visibility more efficiently. 

Square in the Air’s Senior Account Director, Lewis Phillips, caught up with Epom’s Sales Executive, Sergey Shchelkov, to discuss how ad tech solutions can lead to greater sophistication, and ultimately help operators to navigate their way through a changing media landscape.