She Percolates with Jen Hatzung & Danielle Spurge

057: Kelsey Baldwin of Paper and Oats


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Kelsey Baldwin is the owner and designer at Paper + Oats, an online shop selling organizational printable planners and working with other creative entrepreneurs to design their digital products, e-books, and online courses. She’s a single mom to an adorable 1-year-old girl Penelope, and just moved to Nashville, TN.

Kelsey has been a designer for nearly a decade, working both for an agency and as a freelancer, and loves helping creative small businesses put their best foot forward. Her new blog The Oat Bar just launched this year, and features topics on creative entrepreneurship, single motherhood, and productivity. She also hosts a monthly one-day productivity challenge called Batch Day.

As we do with all of our guest, we jump right in and ask Kelsey what success is to her.

"Achieving your goals and moving your business forward. I think success looks different to everyone - depending on the size and scope of your business. But not matter what, it all comes back to setting and meeting your goals and keeping your business moving forward."

Kelsey shares some very personal and difficult situations she has dealt with in the last few years.  The day she found out she was pregnant is also the day her husband said he wanted out.  Kelsey shares the feelings that came with getting such amazing news and horrible news all in the same day. She shares how her business became a great outlet and distraction for her.

Being able to pour herself into her business was what she needed to do so she could make Paper and Oats successful and allow her to quit her agency job and work full-time for herself and stay home with her daughter.

We also talk about a recent shift Kelsey made to her business. She changed her services to reflect more of what she wanted to do and the type of projects she loved working on. This shift also helped her to stand out more as she really niche down in her design services.

Sites Kelsey mentions that she loves for resources and inspiration:

Elle & Co.

Femme Entrepreneur

By Regina

Jenny Purr

Spruce Rd.

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She Percolates with Jen Hatzung & Danielle SpurgeBy Jen Hatzung: Social Media Strategist, Blogger, Military Spouse and Danielle