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Here's a question that keeps so many of us stuck: Should I create a course or build a membership first?

In this episode, I'm breaking down the answer - and it might surprise you.

This is Part 4 in our leveraged content creation series, and today we're getting tactical about:

The Two Models:

• Front door membership vs back door membership - what's the difference and which one fits YOUR business vision?

The Mindset Shift:

• Why building a course-based business requires a completely different approach than building a membership
• Course model = acquisition focus (constantly bringing in new clients)
• Membership model = retention focus (keeping and nurturing your current community)

Understanding this fundamental difference will save you months of frustration and misaligned effort.

If you've been torn between these two paths, this episode will give you clarity on which model suits your strengths, your lifestyle, and your business goals.

P.S. Already listened? I'd love to know - are you team course or team membership? Reply to [email protected] and let me know what resonated with you!