Michele PW is a master at copywriting but also writes fiction. Here's the link to the Show Notes page for Michele's interview with highlights, her books, and links to her websites and social media connections.

In this interview Michele starts by sharing how she taught herself to read at age three because she wanted to write stories. She takes us through her journey to becoming a copywriter and describes the importance of how learning direct response copywriting skills will help any writer. Her three books on Love-Based copywriting get into how copywriting taps into emotions, which is either fear- or love-based - and how these can be applied to fiction writing, to selling your books, and more. She goes in-depth into why marketing needs to be love-based rather than what is often know as the sleazy side of marketing, which is fear based. We as writers can use the love-based emotion approach to our writing and marketing, and let it guide our writing fiction or nonfiction, book proposals, back cover copy, web site content, blog content, and more.

Michele gives us a quick walk through her three love-based copywriting books because you might want to learn these skills in order to pick up some copywriting jobs to supplement your income. She shares tips about online and offline marketing for authors, talks about book launches, and how writers can increase their chances of success with their books. Michelle shares candid advice on treating your books as a business and spending money on marketing and reinvesting as you go through the marketing processes. And finally, she talks about the struggles many of us have with writing and choices we have to make.