What are some email subject line best practices? What are the things you should and shouldn't do when it comes to crafting the perfect email subject line? I often see entrepreneurs using urgency and depersonalized language in their subject lines, which can be a huge deterrent for your ideal client on the other end of the email. When I was putting together this episode, I started writing down the main points I wanted to cover for you and ended up coming up with six different practices I want you to follow.    We talk about: 

• [3:35] Keeping your subject lines short and sweet
• [4:35] Personalizing your tone
• [5:35] Use urgency sparingly 
• [6:40] Test to see what works well
• [8:10] Use relevant subject lines
• [8:55] Avoid spammy words

Resources mentioned in this episode:

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