<p>Laura Ries, a branding and positioning expert and marketing strategist, talks about the 5 steps of a  unified marketing campaign, Periscope, Blab, Visual Hammers, Battlecry (how to make it memorable), the book Positioning and her father, Al Ries.</p>

Laura Ries, a branding and positioning expert and marketing strategist, talks about the 5 steps of a unified marketing campaign, Periscope, Blab, Visual Hammers, Battlecry (how to make it memorable), the book Positioning and her father, Al Ries.

<p>Laura Ries, a branding and positioning expert and marketing strategist, talks about the 5 steps of a &nbsp;unified marketing campaign, Periscope, Blab, Visual Hammers, Battlecry (how to make it memorable), the book Positioning and her father, Al Ries.</p>

058: Laura Ries: Branding & Positioning & Marketing Strategy

Lois Moncrief  interviews successful entrepreneurs and business owners discussing their roads to success and business tips for the listener in Part I and in Part II we dive deep into their expertise for great actionable content for the listener. Part I and Part II are separate episodes. Some episodes will be on tools and tips for business success by Lois Moncrief and will include such topics as roadblocks to success, tips for choosing a hosting service, and what types of online businesses are most likely to be successful.

Business

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Lois Moncrief interviews successful entrepreneurs and business owners discussing their roads to success and business tips for the listener in Part I and in Part II we dive deep into their expertise for great actionable content for the listener. Part I and Part II are separate episodes. Some episodes will be on tools and tips for business success by Lois Moncrief and will include such topics as roadblocks to success, tips for choosing a hosting service, and what types of online businesses are most likely to be successful.

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058: Laura Ries: Branding & Positioning & Marketing Strategy

058: Laura Ries: Branding & Positioning & Marketing Strategy