The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness Businesses

058: Optimising Beauty Websites: with Beauty Business Mentour Katie Godfrey LIVE SEO STRATEGY


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In this episode, Jules dives into a detailed website SEO audit with Katie Godfrey, exploring strategies for optimising multiple websites across different businesses. Katie shares insights into her journey managing a salon, training academy, and coaching business, all within the beauty industry. Together, they discuss the challenges of juggling SEO for multiple domains and uncover actionable steps to drive more organic traffic and simplify user journeys.

Key Takeaways:

  • Managing Multiple Websites: Learn why each domain needs its own SEO strategy and how interlinking can boost authority across sites.
  • Google Search Console & Analytics: Discover why these free tools are essential for tracking performance and identifying opportunities to rank for the right keywords.
  • Optimising User Experience: Explore how simplifying navigation and structuring website content like an English essay improves both user experience and SEO.
  • Small Changes, Big Impact: Understand the value of bite-sized tweaks, from increasing font sizes to optimising homepage headlines, to boost accessibility and rankings.

If you’re managing multiple websites or looking for simple ways to make your website work harder for your business, this episode is packed with practical tips and expert advice.

Resources Mentioned:

  • Bite-Sized Guide to Google Analytics & Google Search Console – A step-by-step course to set up and understand these powerful tools.
  • Katie Godfrey's Podcast – The Life of KG – Packed with advice for beauty industry professionals.
  • Visit Katie's Website: Get Katies free Business Planner
  • Connect with Katie Godfrey on Instagram.

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

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The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness BusinessesBy Jules White: Website & SEO Marketing Consultant