In this episode, Jules reflects on her time managing a salon website as a beauty and holistic therapist. She shares the lessons she wishes she had known, offering valuable insights for salon owners and small businesses looking to make their websites work harder for them.

Key Takeaways:

• Harnessing Website Potential: Learn how to use your website to attract more customers, showcase your services, and even assist in recruiting team members.
• Making the Most of Google Business Profile: Discover how to optimise your profile with unique content and visuals to connect with your audience and stand out locally.
• The Power of Local Search Optimisation: Understand why standing out locally is easier than competing nationally and how to use location-specific content to your advantage.
• Building and Leveraging an Email List: Explore the importance of growing an email list and nurturing it regularly to boost engagement and sales.
• Creating Unique Product Pages: Find out why crafting original product descriptions can help your site rank higher and attract local customers.

This episode is packed with practical advice to help local businesses unlock the power of their websites and reduce the pressure of constant marketing efforts.

Resources mentioned in this episode:

• Free Beginner's QuickStart Guide to SEO – A simple guide to get started with SEO.
• Website Consulting – Personalised advice and actionable steps to improve your website and SEO.

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist