AI-Powered Billboard Revolution: How Digital Out-of-Home Advertising is Disrupting Traditional Marketing Real-Time Ad Targeting Meets Street-Level Intelligence with Flow City's Dagny Lacka

🚀 AI is transforming advertising, and in this TechBurst Talks episode, we dive deep into how digital out-of-home (DOOH) advertising is revolutionizing the marketing landscape.

Charles sits down with Dagny Lacka, founder of Flow City, who explains how her company uses AI algorithms, foot traffic analytics, and real-time bidding to make billboard advertising as dynamic and targeted as online ads. No more static two-week campaigns — now brands can target the right people, at the right time, in the right place.

What You'll Learn About AI-Driven Advertising

🎯 Key Insights for Marketing Leaders:

• AI revolution in outdoor advertising and programmatic DOOH buying
• Real-time ad purchasing and precision audience targeting strategies
• Challenger brand strategies using AI to compete with industry giants
• Future of DOOH technology: 3D billboards and hyperlocal campaigns
• Smart city integration and audience movement prediction
• Cost optimization through AI-powered campaign management

Deep Dive: From Static to Smart Advertising

Discover how Flow City connects AI technology, footfall data, and premium ad inventory to help brands buy smarter and target better. Learn why traditional retail analytics failed but DOOH became the perfect match for AI-driven audience insights.

Revolutionary Ad Tech Features:

• Dynamic content delivery based on real-time location and audience data
• Risk-free advertising: Clients only pay when ads are actually seen
• Strategic campaign distribution over months instead of concentrated bursts
• Competitive pricing intelligence to avoid high-cost advertising slots

Show Notes & Timestamps

[00:00] Introduction [01:30] What is Digital Out-of-Home Advertising? [04:15] How Flow City is Changing the Game [08:30] Dagny's Journey: From Journalism to AI & Advertising [12:00] AI & Footfall Analytics in Advertising [16:30] The Pandemic Pivot: Turning Crisis into Growth [21:00] AI's Role in Pricing & Campaign Optimization [25:15] Challenger Brands vs. Big Advertisers [30:00] How Flow City Works for Clients [34:00] The Future of Digital Out-of-Home Advertising [37:30] Startup Challenges & The London VC Scene [40:00] Final Thoughts & Closing

About the Guest: Dagny Lacka

Dagny Lacka is founder of Flow City, bringing expertise from TV advertising and digital marketing to revolutionize outdoor advertising technology. Her company helps challenger brands compete with industry leaders through AI-powered ad placement and smart city analytics.

Case Study: David vs. Goliath in Advertising

Learn how a challenger brand outperformed an industry leader using Flow City's AI-driven approach — a victory so decisive that the incumbent eventually went into administration. This episode reveals how startups and new brands can now compete with industry giants using targeted, affordable ad placements.

Future of Advertising Technology

Explore the next generation of DOOH innovations: 3D digital ads, transparent screens, and hyperlocal targeting that allows global brands to customize campaigns per city and neighborhood. Discover how AI is improving real-time engagement, making campaigns more interactive and effective.

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Whether you're in marketing, AI, or just curious about how technology is reshaping the advertising industry, this episode is packed with insights on how challenger brands are using AI to disrupt traditional advertising and take market share from established players.