This podcast was recorded during a LiveCast from Rich Schefren's offices in Florida. Pete talks to Rich about the importance of demonstrating things to your clients - how to give various types of proof of your ability or authority to your clients.

Action Steps: Make sure in your marketing material that you reference previous clients and jobs, to demonstrate your successes and abilities.

-= Links =-

- Online:

http://www.strategicprofits.com/ - Rich Schefren's site

- Books:

Made To Stick - Chip and Dan Heath

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.