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Andy talks about "getting different" and why you should be the orange in the bin of apples. He shares specific examples from his career - how being different was an advantage.
Book: Get Different, by Mike Michalowicz
https://www.amazon.com/Get-Different-Marketing-That-Ignored/dp/0593330633
By Andy Humphrey4.8
2121 ratings
Andy talks about "getting different" and why you should be the orange in the bin of apples. He shares specific examples from his career - how being different was an advantage.
Book: Get Different, by Mike Michalowicz
https://www.amazon.com/Get-Different-Marketing-That-Ignored/dp/0593330633