“Bob Waterman and I got our 15 minutes of fame in part by the assertion-slogan-axiom that “Hard is soft. Soft is hard.”  We said it’s the “hard” plans and budgets and numbers that are in fact “soft”; and it’s the “soft” people-customers-relationships-entrepreneurial culture that are truly “hard,” that is, the Bedrock of Excellence.”  —  TOM PETERS, From the introduction of The Little Big Things (referring to his book In Search of Excellence)

Passion

Technical skills

Process knowledge

·         Courtesy, Kindness and Manners

·         Smiling

·         Listening

·         Asking sincere questions

·         Curiosity

·         Sincere interest in another person

·         Awareness…Being a Noticer

·         Present in the moment

·         Appearance: Grooming, Dress and Shined Shoes

·         Order and Neatness