The Modern Musician Show with Colin Thomson

059: Solo Saturday: Emails Are Your Most Valued Possession

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Key Take Aways:
  • Emails are your most treasured possession
  • With algorithm changes in FaceBook, and the constant possibility of the same happening with other social networks, your email list is the only thing that you can confidently call your own
  • If you don’t have an opt-in offer currently running on your site, your wasting traffic
  • Opt-in: Something of real value that you give away in exchange for an email
  • Creativity is super important when choosing an opt-in
  • DO NOT: Just give away a track. Streaming services have devalued digital music to the point where this makes no sense
  • Consider: behind the scenes videos, interviews with you and the band, unreleased demo tracks, extended tracks, bonus track unavailable elsewhere - just be creative!
  • Think about having a few different opt-ins sprinkled throughout your website - targeted at different interests that your audience may have
  • You need an email provider like Aweber or MailChimp
  • Then you can just setup an auto-responder, where the first email that is sent immediately upon opting into the email list contains the opt-in offer
  • If you don’t have an opt-in currently running, this is your FIRST priority. Don’t waste any more traffic you get on your website!

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    Shownotes: modernmusician.co/059

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    The Modern Musician Show with Colin ThomsonBy Colin Thomson interviews musicians and entertainers like Bryan Callen and Bobby Owsinski , to get advice on what musicians should be doing today. Tim Ferriss, Seth Godin, and Justin Timberlake should also come on the show, as well as Taylor Swift, Justin