Meet Stacey Trock, entrepreneur, designer and founder of Fresh Stitches, a successful crochet company and membership club.Stacey also has her hand in a number of pots in the yarn industry. She's the Creative and Marketing Director for Louet North America and ... she's also a crochet/knitting and business teacher both internationally and on Craftsy, an author of multiple crochet books as well as a co-chair of the Business and Creative Services Leadership committee with TNNA. Stacy also has a  superpower, which is education and community building. Whether it's teaching someone how to use a crochet hook or instructing local yarn shops how to use social media for their shops, and she enthuses the world with her spunky, can-do-attitude.Stacey shares what it's like to run a membership club and how she went from offering physical kits and how she reimagined her club this past November to create an all encompassing club and community.   Show highlights:

• How Stacey began her journey dabbling with self-publishing patterns on Ravelry and Etsy
• Known for small whimsical crochet animal patterns
• How she reimagined a new way to write an easier to understand pattern
• The intuitive aspects of a crochet pattern
• In 2012, she began a membership club, offering her crochet kits
• Stacey goes through the paces about how she started the club
• The difficulties with managing a physical club
• Why she ended the kit club and shifted to a digital-only club
• How she expanded from club to an all-encompassing community
• Why it's important to know your audience and what they really want 
• The Importance of niching down
• Identify what you're known for
• Stacey shares her biggest struggle working solo
• Details about Business and Creative Services (BCS) for designers, tech editors, graphic designers, podcasters and bloggers. 
• Advice for designers walking The National NeedleArts trade show (TNNA)
• How to sign up for TNNA as a designer or fiber business
• Stacey shares details about her role as Creative and Marketing Director of Louet Yarns

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