Chris and Khalil dive deep into the strategic question every agency owner should be asking: where will your next million dollars in revenue actually come from? They break down three proven pathways for sustainable growth and share hard-earned lessons about the difference between chasing revenue and building profitable, bulletproof businesses that can weather any storm.

What You’ll Learn

• Three strategic channels for generating your next million in revenue
• How to systematically grow existing client relationships beyond current offerings
• Proven frameworks for identifying and approaching high-value target accounts
• Why business development strategies are evolving and what's working now
• Critical warning signs when pursuing large opportunities or acquisitions

Time Stamps

• 00:49 - Current Business Climate
• 01:42 - Strategic Growth: Acquisitions and Alliances
• 04:28 - Maximizing Revenue from Existing Clients
• 19:59 - Evolving Business Development Strategies
• 24:28 - Targeting New Accounts: Strategies and Insights
• 25:50 - Networking and Building Relationships
• 32:21 - Challenges and Risks in Business Growth
• 43:49 - Key Takeaways and Final Thoughts

Snippets from the Episode

• "I do not chase revenue just for the sake of it. When I say where's the next million coming from, it really is, where's that next chunk of business that's gonna be good for the company?"— Chris Griffin
• "By us asking this question, it changes your mindset. You sort of move from autopilot to having both hands on the wheel, both feet on the pedals."— Chris Griffin
• "Everything requires maintenance. If you're going to take on this new project, you have to budget maintenance and attention to detail."— Khalil Benalioulhaj

Key Takeaways

1. Don't Hope to Grow - Plan Your Growth
2. Focus on Profitable Revenue Over Total Revenue
3. Segment Clients Into Strategic Categories
4. Networking and Referrals Drive New Business
5. Protect Your Business Model During Rapid Growth

Resources

• Need Help With An Event? Get in touch with ⁠CrewXP⁠ 

• Watch On ⁠YouTube⁠

• Follow Us On Social: ⁠LinkedIn⁠, ⁠Facebook⁠

• Have Questions? ⁠Email us⁠

More from Chris

• ⁠CrewXP⁠   

• ⁠Email Chris⁠

• ⁠LinkedIn⁠

More from Khalil

• ⁠benali.com ⁠

• ⁠Email Khalil⁠

• ⁠Meet With Khalil⁠

• ⁠LinkedIn⁠

• ⁠Facebook⁠

• ⁠Instagram⁠

Connect With Us

Ready to future-proof your experiential business? Subscribe to Experience Builders for more strategic insights that help agency owners build bulletproof businesses. Share this episode with fellow industry leaders who are planning their next growth phase.