Over the years, custom framebuilder Carl Strong has built quite a name and reputation making some of the best handmade bicycles out there while also setting an example for new builders on how to run an actual business. We covered his "retirement" announcement, but wanted to touch base and hear the full story from him and his wife and business partner, Loretta Strong.

In this interview, they share the lessons learned from three decades in the industry, and explain why they're stepping (slowly) away from titanium to focus on Pursuit Cycles.

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