Brandon Holmes: Starting a relationship with a video production team member at Christie's through warm outreach.

• Show genuine appreciation for what makes their video content meaningful to you, so they feel their creative work has truly been seen and recognized.
• Build a bridge from the value to your story paragraph, so it echoes the appreciation you just expressed and ties your goals to their impact. 
• Reflect their own language with nuance to show you've done your homework and that your values and creative goals are aligned.
• Find the sweet spot where you show you understand their work while asking just enough for them to say, “Happy to help—let’s talk.”
• Make sure that they have enough context about your skills while asking just enough to invite a useful response.
• Start a little bit broader with connecting your to theirs, and learn more about how they made their transition, then go deeper into skills.

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