Felipe Ortiz: I would like to begin with the first two paragraph of my About Page and get the most polish as possible.

• Lead with who you are and exactly who you help.
• Differentiate yourself by understanding their specific problems and the unique skills and experience that shows how you solve them.
• Address the elephant in the room but give them a reason to give you a shot by proving that you have solved similar problems in a different context.
• Treat the About Page as a ticket to an interview.
• Go through the series of questions from the Branding Makeover Masterclass.

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