Felipe Ortiz: I want to revise the final cover letter for a job I really want, and do a quick overview of requirements to apply and feel good and confident to press the send button before end of next week.

• Lead with the opportunity; be clear about what the job is in the first sentence.
• Shorten the intro to quickly highlight experience with clients like Netflix, Microsoft, and Sony, and clearly show your agency background.
• Trim the second paragraph to quickly transition into joining Legs of Steel, saving the rest of your story for the interview.
• Show that you appreciate their work by referencing specific elements that caught your eye or inspired you.
• If you mentioned a specific piece in your LinkedIn message, reference it again briefly to help them connect the dots if the same person is reading it.

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