<p>In this episode of THE POINT OF ATTACHMENT we explore anthropomorphism--when people perceive human qualities in non-human things like products and brands. We review recent research on how this phenomenon affects consumer trust and self-control and we interview a legendary animator who has given many products uncanny human personas.</p>

In this episode of THE POINT OF ATTACHMENT we explore anthropomorphism--when people perceive human qualities in non-human things like products and brands. We review recent research on how this phenomenon affects consumer trust and self-control and we interview a legendary animator who has given many products uncanny human personas.

<p>In this episode of THE POINT OF ATTACHMENT we explore anthropomorphism--when people perceive human qualities in non-human things like products and brands. We review recent research on how this phenomenon affects consumer trust and self-control and we&nbsp;interview a legendary animator who has given&nbsp;many products uncanny human personas.</p>

#06: ANTHRO-PO-WHAT??

The Point of Attachment is a podcast series developed and produced by UTA Brand Studio. It focuses on the insights and strategies that draw people to brands through the lens of culture, design and storytelling. Hosted by studio chief Larry Vincent, each episode is a field expedition in 20 minutes or less, designed to answer a central question that is relevant to modern brand managers.

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#06: ANTHRO-PO-WHAT??

#06: ANTHRO-PO-WHAT??