When my guest started to plant trees on his land, as part of a reforestation effort, the land dropped dramatically in value. In order to not only survive but thrive, the reserve transformed into a socio-environmental project which welcomes guests from around the world.

My guest is the incredible Renato Machado, founder and visionary of Ibiti project in Brazil. A blueprint for ecotourism, a conservation project with rural regeneration and reforestation at its heart.

What you'll learn in this episode:

• How Ibiti has become one of Brazil's leading rewilding success projects
• Renato's conservation efforts to bring back the endangered spider monkeys
• Why the initial vision of creating a greenbelt around Ibitipoca Park didn't work

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros. A great place to begin is the 5 Minute Reset series, (one expert, one topic, less than five mins).