In this episode, Geert and Rene delve into the challenges and strategies of starting a tech company with limited resources. They are joined by Harald Tryti Rieber, co-founder and CTO of Atlas (formerly known as Enernite), a company focused on renewable energy and map automation. Harald shares his journey from passion to product, emphasizing the importance of being lean, customer-focused, and embracing the 90-10 rule for efficiency. He discusses the transition from serving a niche market to a broader audience, the role of culture in empowering employees, and the balance between feature development and cost management. The conversation also touches on the challenges of scaling, the importance of trust and transparency, and the continuous pursuit of delivering value to customers.