When Catarina Hoch talks about her first career, she still speaks about it with passion. But switching from sales to marketing came with a steep learning curve. 

“As an SDR, you are often task-oriented. Whereas with marketing roles, you need to be switched on to the trends and always learning, evolving, and understanding what’s going on in the market,” Catarina says. We sat down with Catarina to find out how she transitioned from sales to marketing on her terms. Plus, some of her best advice for revenue leaders. Take a listen.