HVAC Marketing Leaders

06. Leadership Starts With Self-Awareness: Kate Ferrian on Building a Career You Actually Want


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Success on paper doesn't always mean alignment in life. So what happens when you're done pretending everything’s fine?


In this episode, Ashlei Rolloff sits down with Kate Ferrian, a former corporate ops leader who now helps high-performing women reconnect to purpose, rebuild confidence, and redefine success on their terms.


They cover:

  • How Kate rebuilt her identity after leaving a toxic relationship—and a successful career
  • Why traditional leadership models miss the mark for ambitious women
  • Three tools that help reveal your true leadership strengths: Human Design, Enneagram, Myers-Briggs
  • The truth about burnout, boundaries, and being “seen” as a woman in leadership
  • How five minutes a day can radically shift your self-awareness and impact


For HVAC leaders balancing growth with real life, this episode is a permission slip to stop performing and start aligning.


Referenced Links:
Kate’s Site: https://www.simplybecomeit.com/
Free Confidence Reset: https://www.simplybecomeit.com/confidence
Women in HVACR: https://www.womeninhvacr.org/


“Good leaders will create connection with their teams regardless of the working situation.” – Kate Ferrian

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HVAC Marketing LeadersBy Ashlei Rolloff