What better way to remember someone than with an unforgettable name? Meet Lori Feldman, The Database Diva. During her conversation with Jeff they discuss the pitfalls and successes of marketing automation, the relevance of email in marketing, as well as who should jump in the game, and how to get started. She also reminded us that being the smartest person in the room is only 50% of the equation, because the universe has an opinion and it will come back at you with you, so brace yourselves for flexibility.