06: Lynsey Thornton on building design culture that scales

Host Michael Grigoriev and Lynsey Thornton — former VP of UX at Shopify and now VP of Experience Design at Jobber — dig into building and scaling design teams and how strong design cultures become engines for business success.

Thornton reflects on scaling Shopify’s design team from a small group of generalists into the largest design organization in Canada, and how shared standards, customer focus, and design systems kept quality high as the company rapidly expanded.

The conversation also explores why good design is good business, her next chapter at Jobber, and why Canada needs more ambitious, design-led companies to keep talent at home.

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